This hashtag stands for business to business marketing. Social media platforms have become the new search engines and are used by businesses to find sellers of products and service providers. #b2bmarketing is ubiquitously used as a way to promote business and acquire new clients. The hashtag can be used for announcing a new deal or promotion or highlighting the launch of a new product or service. At times, the hashtag is also used to create more brand awareness or even highlight the brand as a business-oriented one.