This hashtag is used in advertising and marketing, especially when a brand is emphasizing its brand value or when a new business is trying to establish its brand. More often than not #branding is used by marketing and advertising professionals who want to promote a brand and create awareness about it. In today’s scenario, #branding is utilized for startups and new ventures, be it online or offline. This hashtag can evoke a response from prospective customers and clients, and based on the feedback the brand can tweak its logo and taglines.

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