Content has always been king and in these times when customers seek more value, the quality of content has become extremely important. That is why #contentmarketing takes on a new meaning. This hashtag is used by digital marketers to demonstrate the importance of content marketing and how it can help a business succeed in a fiercely competitive marketplace. Under this hashtag, digital marketers and companies provide tips on content marketing that others can use to succeed. In doing so, marketers and companies demonstrate their knowledge and expertise, and this also helps them acquire clients and customers.