#blackandwhite is used to denote the themes of the content posted. However, the #blacklivematter movement has changed the meaning of the #blackandwhite in the last year. It has been used by the white people to post content in support of the black people and the #blackandwhite has witnessed one of the best moments of humanity. It is also used for the promotion of the various industries such as clothes and essentials and much more.

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